Posted on 20th May 2019 by David Crawford
David Crawford, Chief Executive Officer of the Motor Industry Association says, “April 2019 registration figures of 10,640 vehicles were up 2.0% (217 units) on the same month in 2018, continuing the up and down monthly trend for 2019 year to date. The market to the end of April is down 2.5% (1,268 units) on the first four months of 2018 notwithstanding the month of April was the strongest on record, by a mere 5 units over April 2017.”
The total registrations of passenger and SUVs for April 2019 were down 1.0% (70 units) on 2018 volumes, while commercial vehicles were up 8.0% (287 units) compared to the April 2018. It was the strongest April month on record for sales of light and heavy commercial vehicles and takes the year to date registrations of commercial vehicles to 0.7% ahead of the same period in 2018.
For the month of April, Toyota remains the overall market leader with 17% market share (1,806 units), followed by Ford with 11% (1,138 units) and Mitsubishi with 9% market share (909 units).
Toyota was also the market leader for passenger and SUV registrations with 16% market share (1,112 units) followed by Mazda with 9% (601 units) and then by Hyundai with 8% market share (562 units). The top selling passenger and SUV models for the month were the Toyota RAV4 (525 units) followed by the Kia Sportage (328 units) and the Mazda CX5 (252 units).
In the commercial sector, Ford retained the market lead with 22% market share (865 units) followed by Toyota with 18% (694 units) and Mitsubishi third with 12% market share (465 units). The Ford Ranger retained the top spot as the bestselling commercial model with 20% share (760 units) followed by the Toyota Hilux with 14% share (542 units) with the Mitsubishi Triton in third with 12% market share (464 units).
Vehicle segmentation for April 2019 continued recent trends with SUV’s and light commericals dominating the market. The top three segments for the month were SUV medium vehicles with 21% share followed by the Pick Up/Chassis Cab 4x4 segment with 18% share and the SUV Compact in third with 14% market share.
Year to date the three top selling models are all utes, with the Ford Ranger in the lead with 3144 units, followed by the Toyota Hilux with 2,237 units and the Mitsubishi Triton in third with 2,005 units.
“The strong outturn for April 2019 was positive in tight market conditions” said Mr Crawford.