Posted on 9th April 2014 by David Crawford
David Crawford, Chief Executive Officer of the Motor Industry Association says “there were 11,180 new vehicles sold in the month of May, the strongest month of May since the MIA begin collating sales data in 1975. Registrations were up 1,146 (11.4%) over May 2015 and 2,812 units (5.3%) year to date compared to this time in 2015.”
“There were 7,502 passenger vehicle registrations and 3,678 commercial vehicle registrations, which were once again the highest month of May on record for commercial vehicle registrations,” said Mr Crawford.
Toyota was the overall market leader for the month of May with 16% market share (1,753 units) with Ford second on 14% (1,511 units) and Holden third with 10% (1088 units).
Toyota remains the passenger car market leader for the month of May with 13% share (965 units), with Ford second on 9% (697 units) and Holden third with 9% (677 units). Ford was the commercial vehicle market leader with 22% share (814 units) followed by Toyota at 21% (788 units) and Holden third at 11% (411 units).
The Toyota Corolla regained its position as the top-selling passenger model with 4% market share (323 units), followed by the Toyota RAV4 on 3% (249 units) and the Mazda CX-5 also on 3% (246 units).
The Ford Ranger regained its position as the monthly top selling commercial model for May with 21% market share (755 units) and was also the top selling model overall for the month of May. The Toyota Hilux was the second best seller with 16% market share (573 units) with the Holden Colorado at 10% (382 units). Year to date the Ford Ranger retains its lead as the top selling commercial model with 19% market share (3,164 units) followed by the Toyota Hilux, with 15% market share (2,453 units).
The top three models for the month of May were again light commercial vehicles, reflecting continued strong demand for 4×2 and 4×4 utes. The SUV segments accounted for 35% of vehicle registrations for the month of May followed by the Pick Up/Chassis segments with 24% share.
“Strong net immigration continues to be a key driver of increased registrations of new vehicles, along with Auckland’s booming regional economy,” said Mr Crawford.